Results

Below is a sample of results we've delivered for clients. Contact us to boost your Internet marketing performance.

Increase Internet Marketing Results

PPC Case Study

Category: Online Dating

Service: Paid Search Engine Marketing (PPC)

Metric: Approved Profile

Challenge

Client was experiencing a decline in Approved Profile volume from its paid search engine marketing program since the beginning of 2014. Drive Results was tasked with reversing this trend while minimizing the increase in Cost-Per-Acquisition (CPA).

Solution

After quickly auditing the account for key levers such as targeting, bid/positions, ad copy and landing pages, the Drive Results team made the following adjustments:

  • Identified and paused portions of the account that weren’t meeting CPA thresholds
  • Developed aggressive bidding rules to better position keywords with high conversion rates
  • Utilized “callout” ad extensions in Google Adwords to enhance the call-to-action
  • Consulted with client on development and launch of new landing page using responsive design

Results

PPC Case StudyApproved Profiles generated by paid search engine marketing increased by 42% year-over-year with no increase in Cost-Per-Acquisition.

Greater ad response from higher-performing keywords worked in tandem with reduced spending on marginal campaigns to maintain an efficient, but growing account.

E-mail Case Study

Category: Online Dating

Service: E-mail Marketing

Metric: Traffic & Paid Subscriptions

Challenge

Although most of its e-mail subscribers already have some form of membership, our client wanted to increase engagement and overall traffic from the e-mail program (good for community building) as well as drive free members into a paid subscription.

Solution

The Drive Results team immediately targeted two key areas that typically yield strong gains in a short period of time: sender line testing and inbox delivery optimization. While subject lines are typically the focus of many tests (and should be) simple adjustments to sender lines can be fruitful as well. It’s also important to employ professional tools to analyze and score every e-mail campaign for inbox delivery prior to its release. The client was spot-testing campaigns for inbox delivery against a handful of its own e-mail accounts but a meaningful number of sends still weren’t reaching subscribers.

Results

E-mail Marketing Case StudyThe implementation of these strategies has contributed to an 84% increase in e-mail click-through-rate (CTR) while tripling the number of payments being made by subscribers. Additionally, Drive Results has been migrating the client to more mobile-friendly e-mail templates as well as testing responsive design.

Lead-Gen Case Study

Category: Travel

Service: Paid Search Engine Marketing (PPC)

Metric: Qualified Calls

Challenge

Client wanted to expand its online marketing program but had concerns about attributing the additional spending to quantifiable results. This was especially true because the online booking process for some high commission products (such as cruises) occur through booking services on third-party websites. As a result, tracking some sales online wasn’t even possible.

Solution

Given its team’s extensive experience with call centers, Drive Results knew it could implement an online marketing program that would deliver tangible results in the form of qualified calls. The first step was installing a dialed number insertion service (DNIS) that could track callers to the referring media source, all the way down to the keyword level of a paid search engine marketing campaign. Next, Drive Results began buying ads for higher consideration travel services like cruises -- knowing these prospects would likely need assistance by phone before completing a purchase.

Results

Soon after launch, the client began receiving a steady stream of qualified calls – some with durations over six minutes. Call volume is on pace to double in month 2 with a 41% reduction in Cost-Per-Call. Additionally, the client receives a record of each inquiry after completion with the following:

  • Caller Name
  • Caller Phone Number
  • Caller Location
  • Call Duration
  • Referring Source including Keyword
  • Landing Page

The notification also links to a recording of the call for Quality Assurance review. The combination of all this information helped validate leads for the client and provide an opportunity to re-contact prospects.