THE PROVEN GOOGLE ADS AGENCY IN SOUTH FLORIDA
The team at Drive Results has been managing successful Google Ads campaigns for over 20 years. Here’s a few of our Google Ads milestones since starting the company in 2014
- Managed over $15 million in PPC spending
- Generated over 900,000 leads for clients
- Drove more than $45 million in revenue for clients
Get Your Free Google Ads Campaign Review Today
Drive Results has been a Google Ads Partner since 2014
Drive Results has been a Google Ads partner since 2014, helping businesses both locally and nationally achieve their online marketing goals. Call us today to find out how we can do the same for you. We’ll review your current PPC initiatives and discuss the biggest opportunities.
It’s a free consultation, so why not take advantage?
Here’s the phone number to call now.
PPC CASE STUDY: DAILYSALE.COM
- Category: Ecommerce Daily Deals
- Service: Pay-Per-Click Marketing (PPC)
- Metrics: Orders, Cost-Per-Order, Revenue
CHALLENGE:
Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.
SOLUTION:
After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:
- Assisted client with additional tracking requirements including Google Analytics for E-commerce
- Established daily, weekly and monthly reporting so that progress could be closely monitored
- Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing Display
- Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
- Increased ad variations for testing using additional benefits and calls-to-action
- Advised client on page loading speed and responsive design as it relates to improving website conversion rate
RESULTS:
After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.
PPC CASE STUDY: TV SERVICE NOW
- Category: Satellite TV, Cable TV & Internet
- Service: Pay-Per-Click Marketing (PPC) & Web Design/Development
- Metrics: Sales Calls, Orders, Cost-Per-Order (CPO)
CHALLENGE:
From its preliminary in-house testing, client was unsure if the Google Ads program could reach scale with a profitable CPO.
SOLUTION:
Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:
- Creating a granular account structure that includes compact keyword groups for optimal targeting
- Leveraging price points and gift card offers to develop high-response ad copy
- Building a fast-loading, responsive min-site with dynamic phone number tracking capability
- Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level
RESULTS:
Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results assumed management.
WHAT OUR CLIENTS ARE SAYING
Drive Results is located in Deerfield Beach and serves all of Southeast Florida including Pompano Beach, Boca Raton, Ft. Lauderdale, the Palm Beaches and Miami.
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#171-V 10 Fairway Drive, Suite 100
Deerfield Beach, FL 33441 - (800) 901-3227
- win@driveresults.com