THE PROVEN GOOGLE ADS AGENCY IN SOUTH FLORIDA

The team at Drive Results has been managing successful Google Ads campaigns for over 20 years. Here’s a few of our Google Ads milestones since starting the company in 2014

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Drive Results has been a Google Ads Partner since 2014

Drive Results has been a Google Ads partner since 2014, helping businesses both locally and nationally achieve their online marketing goals. Call us today to find out how we can do the same for you. We’ll review your current PPC initiatives and discuss the biggest opportunities.

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"I started my career over 25 years ago in Silicon Alley (New York City) at one of the very first digital advertising agencies that helped pioneer the industry. In fact, we became part of the largest digital agency in the world with offices across the globe servicing brands like British Airways, Disney and Texaco. This is part of the "Drive Results Difference" — any agency can set up a Google Ads campaign these days, but few can provide the high-level strategy and stewardship that comes with this type of experience. Call me today to discuss your online goals with no obligation."

PPC CASE STUDY: DAILYSALE.COM

CHALLENGE:

Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.

SOLUTION:

After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:

Assisted client with additional tracking requirements including Google Analytics for E-commerce
Established daily, weekly and monthly reporting so that progress could be closely monitored
Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing Display
Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
Increased ad variations for testing using additional benefits and calls-to-action
Advised client on page loading speed and responsive design as it relates to improving website conversion rate

RESULTS:

After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.

PPC CASE STUDY: TV SERVICE NOW

CHALLENGE:

From its preliminary in-house testing, client was unsure if the Google Ads program could reach scale with a profitable CPO.

SOLUTION:

Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:

Creating a granular account structure that includes compact keyword groups for optimal targeting
Leveraging price points and gift card offers to develop high-response ad copy
Building a fast-loading, responsive min-site with dynamic phone number tracking capability
Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level

RESULTS:

Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results assumed management.

WHAT OUR CLIENTS ARE SAYING

“Growing a successful company requires marketing, promotions and advertisements; Drive Results, LLC does just that. We’ve been very pleased with the results Aaron and Chad have provided and we look forward to a long term relationship.”

“Ranking high on paid search engines and improving response and conversions is no longer optional, it’s critical. Over the last year we have partnered with Drive Results to meet PPC and SEM marketing and search optimization Key Performance Indicators. From PPC strategic planning and lead generation to onsite and offsite PPC and SEM optimization, Drive Results has provided the expertise to execute our digital marketing needs. ”

Drive Results is located in Deerfield Beach and serves all of Southeast Florida including Pompano Beach, Boca Raton, Ft. Lauderdale, the Palm Beaches and Miami.