THE PROVEN GOOGLE ADS AGENCY

The team at Drive Results has been managing successful Google Ads campaigns for over 20 years. Here’s a few of our Google Ads milestones since starting the company in 2014

If results matter to you, contact us today to learn more about getting a free Google Ads account review with NO OBLIGATION.

Get Your Free Google Ads Campaign Review Today

We will not share your email address or spam you.
Google Ads Experts

Drive Results has been a Google Ads Partner since 2014

Drive Results has been a Google Ads partner since 2014, helping businesses both locally and nationally achieve their online marketing goals. Call us today to find out how we can do the same for you. We’ll review your current PPC initiatives and discuss the biggest opportunities.

It’s a free consultation, so why not take advantage?
Here’s the phone number to call now.

PPC CASE STUDY: DAILYSALE.COM

CHALLENGE:

Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.

SOLUTION:

After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:

  • Assisted client with additional tracking requirements including Google Analytics for E-commerce
  • Established daily, weekly and monthly reporting so that progress could be closely monitored
  • Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing Display
  • Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
  • Increased ad variations for testing using additional benefits and calls-to-action
  • Advised client on page loading speed and responsive design as it relates to improving website conversion rate

RESULTS:

After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.

PPC CASE STUDY: TV SERVICE NOW

CHALLENGE:

From its preliminary in-house testing, client was unsure if the Google Ads program could reach scale with a profitable CPO.

SOLUTION:

Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:

  • Creating a granular account structure that includes compact keyword groups for optimal targeting
  • Leveraging price points and gift card offers to develop high-response ad copy
  • Building a fast-loading, responsive min-site with dynamic phone number tracking capability
  • Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level

RESULTS:

Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results assumed management.

WHAT OUR CLIENTS ARE SAYING

Skip to content