THE PROVEN PAY-PER-CLICK AGENCY
The team at Drive Results has been managing successful PPC campaigns for over 20 years. Here’s a few of our PPC milestones since starting the company in 2014:
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PPC CASE STUDY: DAILYSALE.COM
Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.
After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:
- Assisted client with additional tracking requirements including Google Analytics for E-commerce
- Established daily, weekly and monthly reporting so that progress could be closely monitored
- Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing Display
- Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
- Increased ad variations for testing using additional benefits and calls-to-action
- Advised client on page loading speed and responsive design as it relates to improving website conversion rate
After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.
PPC CASE STUDY: TV SERVICE NOW
From its preliminary in-house testing, client was unsure if the program could reach scale with a profitable CPO.
Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:
- Creating a granular account structure that includes Single Keyword Ad Groups (SKAGs) for important terms
- Leveraging price points and gift card offers to develop high-response ad copy
- Building a fast-loading, responsive min-site with dynamic phone number tracking capability
- Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level
Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results assumed management.