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Category: Retail, E-commerce
Service: Pay-Per-Click Marketing (PPC)
Metrics: Orders, Cost-Per-Order, Revenue
Client’s goal was to expand overall PPC order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.
After auditing the primary PPC accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:
After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.
Category: Satellite TV, Cable TV & Internet
Service: Pay-Per-Click Marketing (PPC) & Web Design/Development
Metrics: Sales Calls, Orders, Cost-Per-Order (CPO)
From its preliminary in-house testing, client was unsure if the PPC advertising program could reach scale with a profitable CPO.
Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted PPC campaigns. Additional steps included:
Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results began management.
Daily Sale, Inc. is a leader in the Daily Deals shopping category.
CEO, Dish Installation, Inc.
Dish Installation, Inc. is one of Dish Network’s leading national retail partners.