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Proven Pay-Per-Click (PPC) Management

The team at Drive Results has been managing successful PPC campaigns for over 15 years. Our strategies focus on increasing volume and reducing Cost-Per-Acquisition (CPA), regardless of the business type:

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See Case Study and Testimonials

Case Study

DailySale.com

Category: Retail, E-commerce
Service: Pay-Per-Click Marketing (PPC)
Metrics: Orders, Cost-Per-Order, Revenue

Challenge

Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.

Solution

After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:

Assisted client with additional tracking requirements including Google Analytics for E-commerce
Established daily, weekly and monthly reporting so that progress could be closely monitored
Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing
Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
Increased ad variations for testing using additional benefits and calls-to-action
Advised client on page loading speed and responsive design as it relates to improving website conversion rate

Results

Since Drive Results took over the program in January 2015, PPC order volume has increased by a multiple of 20 with an 82% decrease in CPO.

To continue fueling account growth, Drive Results and Daily Sale collaborate each month on initiatives for testing and expansion.

Case Study

TV Service Now

Category: Satellite TV, Cable TV & Internet
Service: Pay-Per-Click Marketing (PPC) & Web Design/Development
Metrics: Sales Calls, Orders, Cost-Per-Order (CPO)

Challenge

From its preliminary in-house testing, client was unsure if the program could reach scale with a profitable CPO.

Solution

Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:

Creating a granular account structure that includes Single Keyword Ad Groups (SKAGs) for important terms
Leveraging price points and gift card offers to develop high response ad copy
Building a fast-loading, responsive mini-site with dynamic phone number tracking capability
Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level

Results

Through continued expansion and optimization, account order volume is poised to grow by a multiple of 8 since Drive Results began management.

Testimonials

What Our Clients Are Saying About Us

"Growing a successful company requires marketing, promotions and advertisements; Drive Results, LLC does just that. We've been very pleased with the results Aaron and Chad have provided and we look forward to a long term relationship."

Jay Hofstatter
Owner, DailySale.com
Daily Sale, Inc. is a leader in the Daily Deals shopping category.

"Ranking high on paid search engines and improving response and conversions is no longer optional, it’s critical. Over the last year we have partnered with Drive Results to meet PPC and SEM marketing and search optimization Key Performance Indicators. From PPC strategic planning and lead generation to onsite and offsite PPC and SEM optimization, Drive Results has provided the expertise to execute our digital marketing needs. Drive Results sets themselves apart from other Paid Search Engine Marketing groups with their results based approach and level of detail for each campaign. Additionally, their honest and forward thinking approach has been really refreshing to see in the industry. Drive Results doesn’t have success unless their clients do, and they will do everything within their power to ensure that the campaigns they provide are executed at the highest level, with powerful data to support their continued progress to reach company goals. Lastly, and most importantly, Drive Results has done well to communicate and educate their plans and strategies with our team. We have built a true partnership built on trust and honesty and that has been really important for us as we look to continue to do business in the future"

Kevin Moran
CEO, Dish Installation, Inc.
Dish Installation, Inc. is one of Dish Network’s leading national retail partners.

Drive Results is an Internet marketing agency with a single mission: Continually deliver improving performance for clients. This is achieved through a proven process that is executed by experienced marketing professionals. Drive Results is located in Pompano Beach but serves all South Florida including Miami, Ft. Lauderdale and West Palm Beach. Call us today for a FREE campaign audit.

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