RESULTS. WE STAND BY OUR NAME.
Below is a sample of results we’ve delivered for clients. Contact us to boost your Internet marketing performance.
PPC CASE STUDY: DAILYSALE.COM
- Category: Ecommerce Daily Deals
- Service: Pay-Per-Click Marketing (PPC)
- Metrics: Orders, Cost-Per-Order, Revenue
CHALLENGE:
Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.
SOLUTION:
After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:
- Assisted client with additional tracking requirements including Google Analytics for E-commerce
- Established daily, weekly and monthly reporting so that progress could be closely monitored
- Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing Display
- Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
- Increased ad variations for testing using additional benefits and calls-to-action
- Advised client on page loading speed and responsive design as it relates to improving website conversion rate
RESULTS:
After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.
Learn how Drive Results can increase your sales and lower cost-per-acquisition. Contact us today.
PPC CASE STUDY: TV SERVICE NOW
- Category: Satellite TV, Cable TV & Internet
- Service: Pay-Per-Click Marketing (PPC) & Web Design/Development
- Metrics: Sales Calls, Orders, Cost-Per-Order (CPO)
CHALLENGE:
From its preliminary in-house testing, client was unsure if the program could reach scale with a profitable CPO.
SOLUTION:
Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:
- Creating a granular account structure that includes Single Keyword Ad Groups (SKAGs) for important terms
- Leveraging price points and gift card offers to develop high-response ad copy
- Building a fast-loading, responsive min-site with dynamic phone number tracking capability
- Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level
RESULTS:
Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results assumed management.
Learn how Drive Results can increase your sales and lower cost-per-acquisition. Contact us today.
EMAIL CASE STUDY: BLISS CRUISE
- Category: Travel
- Service: E-mail Marketing (Creative Development, Distribution, List Management)
- Metrics: Response Rate, Bookings
CHALLENGE:
As a new brand, one of the client’s goals was to tap into an existing network of established Travel Agents and e-mail lists in order to drive bookings for its full ship charters which are on some of the largest cruise ships in the world.
SOLUTION:
Drive Results helped establish a multi-step system for developing and distributing monthly newsletters that includes the following:
- Gathering content and image assets from the Bliss Cruise team and incorporating them into a mobile-friendly template
- Producing multiple versions of the newsletter for top Travel Agents as well as a general version for the broader Travel Agent population that can leverage the content for its own distribution
- Sending the newsletter to a large house list managed by Drive Results after using third-party tools to test for inbox delivery scoring
- Conducting creative testing and measuring results to optimize future development
RESULTS:
All Bliss Cruise charters including the inaugural voyage in 2015 have sold out.
Drive Results also manages the Bliss Cruise PPC & Social Media programs which have increased the pool of marketing contacts for future trips.
Learn how Drive Results can increase your sales and lower cost-per-acquisition. Contact us today.
