RESULTS. WE STAND BY OUR NAME.

Below is a sample of results we’ve delivered for clients. Contact us to boost your Internet marketing performance.

PPC CASE STUDY: DAILYSALE.COM

CHALLENGE:

Client’s goal was to expand overall order volume while targeting the lowest possible Cost-Per-Order (CPO). Drive Results also recommended maximizing Contribution Margin from the program (Revenue less Costs) to ensure that a low CPO target didn’t compromise sales growth.

SOLUTION:

After auditing the primary accounts for key levers such as targeting, bids/positions, ad copy and landing pages, the Drive Results team made the following adjustments and recommendations:

  • Assisted client with additional tracking requirements including Google Analytics for E-commerce
  • Established daily, weekly and monthly reporting so that progress could be closely monitored
  • Expanded campaign types to include Non-Brand Keywords, Shopping, Dynamic Search Ads and Remarketing Display
  • Migrated to automated bidding strategy with gradually decreasing CPO target to avoid large drops in volume
  • Increased ad variations for testing using additional benefits and calls-to-action
  • Advised client on page loading speed and responsive design as it relates to improving website conversion rate

RESULTS:

After Drive Results took over the program in January 2015, PPC order volume increased by a multiple of 20 with an 82% decrease in CPO.

Learn how Drive Results can increase your sales and lower cost-per-acquisition. Contact us today.

PPC CASE STUDY: TV SERVICE NOW

CHALLENGE:

From its preliminary in-house testing, client was unsure if the program could reach scale with a profitable CPO.

SOLUTION:

Drive Results conducted extensive research on the service areas for various product lines within each brand to maximize reach and efficiency through a series of geo-targeted campaigns. Additional steps included:

  • Creating a granular account structure that includes Single Keyword Ad Groups (SKAGs) for important terms
  • Leveraging price points and gift card offers to develop high-response ad copy
  • Building a fast-loading, responsive min-site with dynamic phone number tracking capability
  • Measuring key metrics from Cost-Per-Click (CPC) to Cost-Per-Lead (CPL) to Cost-Per-Order(CPO) so that adjustments can be made at every level

RESULTS:

Through continued expansion and optimization, PPC account order volume grew by a multiple of 10 after Drive Results assumed management.

Learn how Drive Results can increase your sales and lower cost-per-acquisition. Contact us today.

EMAIL CASE STUDY: BLISS CRUISE

CHALLENGE:

As a new brand, one of the client’s goals was to tap into an existing network of established Travel Agents and e-mail lists in order to drive bookings for its full ship charters which are on some of the largest cruise ships in the world.

SOLUTION:

Drive Results helped establish a multi-step system for developing and distributing monthly newsletters that includes the following:

  • Gathering content and image assets from the Bliss Cruise team and incorporating them into a mobile-friendly template
  • Producing multiple versions of the newsletter for top Travel Agents as well as a general version for the broader Travel Agent population that can leverage the content for its own distribution
  • Sending the newsletter to a large house list managed by Drive Results after using third-party tools to test for inbox delivery scoring
  • Conducting creative testing and measuring results to optimize future development

RESULTS:

All Bliss Cruise charters including the inaugural voyage in 2015 have sold out.

Drive Results also manages the Bliss Cruise PPC & Social Media programs which have increased the pool of marketing contacts for future trips.

Learn how Drive Results can increase your sales and lower cost-per-acquisition. Contact us today.

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